Welcome, AMA Collaboration Lab attendees!
Scroll to get AI cheat codes and more.

Headshot slot — drop headshot.jpg into this folder and it appears here automatically. Tiffany Meyers
Content · Brand · Creative

Tiffany Meyers

I boss around bots.

For companies that range from startups to the enterprise, I'm a trusted source for editorial, creative and brand expertise.  

Now, I've added one more discipline: building with AI. It expands my capacity for research, ideation and cross-functional thinking, without the overhead of a cross-functional team. That gets passed on to you. 


Services

Strategy and execution

  • Content + social
  • Branding + employer branding
  • Internal communications
  • Video  

Team collaborations

Engage me to do a live build in real time with your team. The resulting work incorporates their goals and perspectives from the start.

  • Branding + employer branding
  • Content strategy
  • Content pillars, story ideas, execution
Companies I've worked for:
J.P. Morgan Chase Built In Abbott AbbVie Leo Burnett Johns Hopkins University
Created content for:
Toast Cisco Meraki Caterpillar Groupon SC Johnson Ulta

Impact at a glance

I lead with a passion for creative craft while driving business impact.

See RESULTS
  • Brands that convert. Refreshed brand voice for a J.P. Morgan social campaign drove $15.8M in closed deals.
  • No-cost performance boost: My ambassador program for Chase outperformed the same content on the firm's official channels, bringing in 60% more engagement and 22% more traffic.
  • Community: Co-led pro-bono creative agency that delivered equivalent of $2 million in creative services.
  • Distribution: Established YouTube channel for Chase line of business; its top video became most-watched across all Chase YouTube channels in one month.

How I stand out

Deep marketing experience and hands-on AI fluency rarely come in the same package. I bring both: 15-plus years leading brand, content and creative work, plus daily experience building with AI. 

Capacity of a team

Tap for more

AI brings multi-disciplinary perspective to every project. As I layer in context from my own expertise, every project becomes truly cross-functional. 

Live group builds

Tap for more

Engage me to lead a live group build, collaborating with your team to build a strategy in real time. This process bakes in team members' expertise, goals and knowledge from the first prompt, not as an afterthought.

Strategy + execution

Tap for more

I'm as comfortable making the work as I am mapping out the strategy. I'm a writer first.

From startups to the enterprise

Tap for more

I've worked for highly regulated enterprise companies, including J.P. Morgan Chase and AbbVie. I was also a leader at a startup. I understand both worlds and bring the best of each, 

My POV on AI

Judgment can't be automated.

AI can write cleanly but it can't write like me. My editorial discernment makes the output human.

AI extends my capacity. It doesn't replace it.

I use AI to broaden my thinking. It doesn't replace thinking.

I push back.

How could this break? How is this different? By interrogating every response, new possibilities emerge.

Relationships come first.

AI can't build trust, write with nuance or grab a coffee.

Ickly case study

Ickly is a community-powered health intelligence platform that aggregates real-time, anonymized illness reports from parents and providers into a live map and alert system. It gives families early warning and schools actionable wellness analytics.

Working with Ickly's founder to gather context and define goals, I used agentic AI to develop a social strategy. It includes a content audit based on real numbers, easy wins, pillar and story ideas, a channel mix plan, posting cadence and more.  View strategy excerpt

Your work on this has helped my company Ickly immensely in laying the foundation for our marketing and content strategy. It's been so cool to see how you leverage AI for this."– Anna-Mi Widman, Founder, Ickly
FOLLOW-UP MATERIALS

AMA Collaboration Lab: Resources 

Thanks for joining me at the AMA Collaboration Lab! Resources below. When you work with AI, don't forget to challenge the bot! AI needs your expertise and discernment more than you need AI. 

Let's chat

Need content or branding? I'm here.

Tiffany Meyers

Content · Brand · Creative